21 Apr New Partnership Brings Together Two Lehigh Valley Legacies
A-Treat named the exclusive carbonated beverage of Valley Preferred Cycling Center
By: Kristin Schaeffer, Klunk and Milan Advertising
Orefield, PA (April 2016)— A-Treat and Valley Preferred Cycling Center are proud to announce their partnership for the 2016 season making the iconic soda brand the exclusive carbonated beverage of the storied racing facility.
Valley Preferred Cycling Center approached A-Treat seeking vendors who were local, sustainable companies.
“Jaindl as a company values history and heritage and is very dedicated to serving our community. These are values we hold close as well and what make them a perfect addition to our venue,” said Juliann Masenheimer, Valley Preferred Cycling Center Events and Communications Manager.
The Valley Preferred Cycling Center’s Breakaway Café will offer A-Treat at the Breakaway Café along with Jaindl Turkey BBQ and Jaindl Turkey Jerky. These additions will add to the variety of sandwiches and other delectable sporting event favorites offered, including homemade VeloChips.
“A-Treat is a quality product with a historic brand. I’m excited to bring it to our fans here in T-town. It is a drink that I grew up with and I’m happy to bring it to the track that raised me,” said Marty Nothstein, Valley Preferred Cycling Center Executive Director and Olympic Gold Medalist.
A-Treat will unveil new menu boards and officially rebrand the Breakaway Café as the A-Treat Breakaway Café in mid-May.