14 Jun VPCC launches #imnext campaign
TREXLERTOWN, Pa. – On June 8, 2016, the Valley Preferred Cycling Center officially launched the start of its #imnext campaign. The campaign is targeted toward junior riders participating in the community programs offered at VPCC.
With the launching of this campaign, young cyclists are encouraged to post pictures, from practices, races, or individual training sessions, on Instagram with the #imnext. The hashtag means that they are the next emerging Olympian originating from T-town as VPCC has had at least one homegrown talent on the U.S.’s Olympic team since the 1980’s.
“The #ImNext campaign is a great way to connect and encourage young riders.”, says Juliann Masenheimer, Valley Preferred Cycling Center Events and Communications Manager. “These riders are the foundation of which future Olympic dreams will be built.”
Olympians Matthew Baranoski from the United States and Simon VanVelthooven from New Zealand as well as other professional riders, Hersony Canelon, and Matthew Rotherham, came out to the Spring 2016 Red Robin Marty Nothstein Bicycle Racing League Finals last week to show their support for T-town’s young riders, the campaign, and even snap a few photos to help kickstart the festivities.
“With it being an Olympic year, the goal of this campaign is to get youth programs more involved and excited about cycling”, says Chris Gill, VPCC’s Interim Community Programs Manager. “It was awesome to see young riders posting pictures from the race with #imnext and I’m looking forward to seeing this campaign grow.”
The campaign is available for all junior riders who call the Valley Preferred Cycling Center their home track, whether they participate in Bicycle Racing League, any Air Products programs, Junior Performance Academy, or VPCC’s new Gear Up Academy.